📘 Social Media Marketing Expert – Syllabus

Module 1: Introduction to Social Media Marketing

• Digital Marketing Overview
• Importance of Social Media for Business
• Types of Social Media Platforms
• Personal vs Business Accounts

Module 2: Facebook Marketing & Ads

• Facebook Page Creation & Optimization
• Content Strategy for Facebook
• Facebook Ads Manager Overview
• Audience Targeting & Budget Setting
• Boost Post vs Ads Campaign
• Lead Generation & Traffic Ads

Module 3: Instagram Marketing & Ads

• Instagram Business Profile Setup
• Reels, Stories & Feed Strategy
• Hashtag Research & Usage
• Instagram Ads (Awareness, Leads, Sales)
• Growth Techniques & Engagement

Module 4: LinkedIn Marketing

• LinkedIn Profile & Page Optimization
• B2B Marketing Basics
• LinkedIn Content Strategy
• LinkedIn Ads Overview

Module 5: Twitter (X) & Pinterest Marketing

• Twitter (X) Account Setup & Growth
• Tweet Strategy & Trends
• Pinterest Boards & Pins
• Traffic Generation Techniques

Module 6: Content Planning & Scheduling

• Content Calendar Creation
• Canva for Social Media Design
• Caption Writing Techniques
• Post Scheduling Tools

Module 7: Hashtag & Engagement Strategy

• Hashtag Research Tools
• Organic Reach Techniques
• Comment & DM Strategy
• Community Building

Module 8: Paid Campaign Basics

• Ad Objectives & Campaign Types
• A/B Testing
• Budget Optimization
• Ad Approval & Policy Guidelines

Module 9: Analytics & Insights

• Facebook & Instagram Insights
• Performance Tracking
• Reach, Engagement & Conversion Analysis
• Report Preparation

Module 10: Influencer Marketing & Tools

• Influencer Selection
• Collaboration Strategy
• Social Media Tools Overview
• Automation Basics

Live Practical Training

• Real Business Page Handling
• Live Ads Campaign
• Practical Assignments
• Final Project Work

Final Assessment & Certification

• Practical Test
• Project Evaluation
• Certificate & Marksheet (QR Verified)