📧✍️ Email & Content Marketing – Course Syllabus (3 Months)

🔹 Module 1: Digital Marketing & Content Basics

• Digital Marketing Introduction
• Content Marketing kya hai & kyun zaroori hai
• Types of Content (Text, Image, Video, Blog)
• Buyer Persona & Target Audience Understanding

🔹 Module 2: Email Marketing Fundamentals

• Email Marketing Basics
• Professional Email Types (Promotional, Informational, Transactional)
• Email Tools Overview (Gmail, Mail Tools)
• Email List Importance & Best Practices

🔹 Module 3: List Building & Segmentation

• Email List Building Techniques
• Lead Magnet Ideas
• Audience Segmentation
• Spam Rules & Email Compliance

🔹 Module 4: Campaign Creation & Automation

• Email Campaign Planning
• Email Template Design
• Subject Line Writing Techniques
• Automation Basics (Welcome Mail, Follow-ups)

🔹 Module 5: Email Performance & Analytics

• Open Rate, Click Rate, Bounce Rate
• Campaign Performance Analysis
• A/B Testing Basics
• Improving Email Conversion

🔹 Module 6: Content Writing & Copywriting

• Content Writing Fundamentals
• Copywriting for Email & Social Media
• Call-to-Action (CTA) Writing
• Storytelling Techniques

🔹 Module 7: Blogging & SEO Basics

• Blogging Introduction
• Blog Structure & Content Planning
• Keyword Basics
• SEO Friendly Content Writing

🔹 Module 8: Video & Visual Content Basics

• Video Content Introduction
• Script Writing Basics
• Short-form Content (Reels / Shorts idea)
• Canva for Content Creation

🔹 Module 9: Content Calendar & Tools

• Content Planning & Scheduling
• Content Calendar Creation
• Tools for Content Marketing
• Canva
• AI Tools (ChatGPT basics)
• Email Marketing Tools

🔹 Module 10: Live Project & Practical Training

• Live Email Campaign Project
• Content Creation for Real Brand / Business
• Campaign Report Preparation
• Final Practical Test & Presentation