📘 Advanced Digital Marketing – Detailed Syllabus

🔹 Module 1: Introduction to Digital Marketing

• What is Digital Marketing
• Traditional vs Digital Marketing
• Scope, Career & Income Opportunities
• Digital Marketing Channels Overview

🔹 Module 2: Marketing Funnel & Strategy

• Marketing Funnel (Awareness–Conversion–Retention)
• Buyer Persona Creation
• Digital Marketing Strategy Planning
• Lead Generation Basics

🔹 Module 3: Website & Blog Basics

• What is Website & Domain
• Hosting & Website Structure
• Blog Creation Basics
• Introduction to CMS (WordPress Overview)

🔹 Module 4: Social Media Marketing

• Facebook Page & Business Manager
• Instagram Business Profile & Growth Strategy
• LinkedIn Marketing Basics
• Content Planning & Scheduling
• Organic Reach & Engagement Techniques

🔹 Module 5: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page SEO
• Off-Page SEO
• Keyword Research
• SEO Tools (Basic Level)

🔹 Module 6: Content Marketing (Advanced)

• Content Types (Text, Image, Video)
• Content Strategy & Planning
• Blog Content Optimization
• Copywriting Basics for Marketing

🔹 Module 7: Affiliate Marketing

• What is Affiliate Marketing
• Affiliate Platforms Overview
• Affiliate Links & Tracking
• Affiliate Content Strategy
• Earning Models

🔹 Module 8: Lead Generation Mastery

• Lead Generation Concepts
• Landing Page Basics
• Forms & Call-to-Action (CTA)
• Organic Lead Generation Techniques

🔹 Module 9: Tools & Analytics

• Google Analytics (Introduction)
• Social Media Insights
• Campaign Performance Analysis
• Basic Reporting & Optimization

🔹 Module 10: Live Projects & Practical Work

• Live Project Work
• Campaign Creation (Practice)
• Strategy Implementation
• Final Project Submission

🎯 Practical Training

• 70% Practical Training
• 3 Months Live Project Work
• Real-time Marketing Practice
• Case Studies & Assignments

📜 Certification

• Certificate after successful completion
• QR Code Verified Certificate
• Marksheet, ID Card & Fee Receipt

💼 Job Roles After Course

• Digital Marketing Executive
• SEO Executive
• Social Media Manager
• Lead Generation Executive
• Freelancer / Business Promoter